A one-to-one meeting is a short meeting between two networking contacts to learn each other’s businesses. One-to-one meetings are where acquaintances become referral partners. This guide gives a one-to-one agenda, the best questions and how to turn the meeting into referrals.

An elevator pitch is a 30-second introduction that tells people who you help, the problem you solve and what a good referral looks like. This guide gives a 4-part formula, elevator pitch examples by industry and the mistakes that make a pitch forgettable.